REAL TALK FROM THE REAR

REAL TALK FROM THE REAR

REAL TALK FROM
THE REAR

Dive into interviews where John, and others discuss their journeys, the importance of early detection, and why talking about your butt health shouldn't be taboo.

Dive into interviews where John, and others discuss their journeys, the importance of early detection, and why talking about your butt health shouldn't be taboo.

The Journey

At 35, John B. Johnson had just qualified for the Boston Marathon—fit, focused, and thriving—when he noticed blood in the toilet. He brushed it off as hemorrhoids, but two weeks after crossing the finish line, he was diagnosed with stage 2 colorectal cancer. Early detection and treatment saved his life, but the experience revealed a bigger problem: too many young people are dying from a preventable disease because of silence, shame, and delay. So John built a brand, launched a movement, and got off his butt. The Get Off My Butt Foundation breaks the stigma around butt health through bold campaigns, survivor stories, and a growing community that runs toward the conversations everyone else avoids. If you’re under 45, we’re especially talking to you because John’s story isn’t rare anymore. But with your help, it can be.

The Journey

At 35, John B. Johnson had just qualified for the Boston Marathon—fit, focused, and thriving—when he noticed blood in the toilet. He brushed it off as hemorrhoids, but two weeks after crossing the finish line, he was diagnosed with stage 2 colorectal cancer. Early detection and treatment saved his life, but the experience revealed a bigger problem: too many young people are dying from a preventable disease because of silence, shame, and delay. So John built a brand, launched a movement, and got off his butt. The Get Off My Butt Foundation breaks the stigma around butt health through bold campaigns, survivor stories, and a growing community that runs toward the conversations everyone else avoids. If you’re under 45, we’re especially talking to you because John’s story isn’t rare anymore. But with your help, it can be.

The Journey

This journey started with John B. Johnson: marathoner, Identity Architect, dad, and now, cancer butt-kicker. At 35, after qualifying for the Boston Marathon, he noticed blood in his stool. Assuming it was just hemorrhoids, he delayed a colonoscopy until after the race. Two weeks later, he was diagnosed with stage 2 colorectal cancer. Thanks to early detection and treatment, he's now cancer-free and training to run the Boston Marathon alongside his surgeon, Dr. David Rosen, to raise awareness for butt health.

BUTT PROS THAT KNOW

BUTT PROS THAT KNOW

BUTT PROS THAT KNOW

Board of Directors

Board of Directors

Dr. Mohamed Naem, MD

Dr. Mo doesn’t just talk the talk—he scopes the scope. As a board-certified gastroenterologist at North Shore Gastroenterology, he’s on a mission to catch colon cancer early and make prevention part of everyday care.

Dr. Mohamed Naem, MD

Dr. Mo doesn’t just talk the talk—he scopes the scope. As a board-certified gastroenterologist at North Shore Gastroenterology, he’s on a mission to catch colon cancer early and make prevention part of everyday care.

Dr. Mohamed Naem, MD

Dr. Mo doesn’t just talk the talk—he scopes the scope. As a board-certified gastroenterologist at North Shore Gastroenterology, he’s on a mission to catch colon cancer early and make prevention part of everyday care.

Dr. David Rosen, MD

Dr. David Rosen is a colorectal surgeon at the Cleveland Clinic and Section Head at Fairview Hospital. He’s also John’s surgeon-turned-running partner—proving that science, support, and a little sass can go a long way.

Dr. David Rosen, MD

Dr. David Rosen is a colorectal surgeon at the Cleveland Clinic and Section Head at Fairview Hospital. He’s also John’s surgeon-turned-running partner—proving that science, support, and a little sass can go a long way.

Dr. David Rosen, MD

Dr. David Rosen is a colorectal surgeon at the Cleveland Clinic and Section Head at Fairview Hospital. He’s also John’s surgeon-turned-running partner—proving that science, support, and a little sass can go a long way.

Matt Earls

Matt Earls is the digital mastermind behind Marketplace Velocity, helping over 350 brands crush it online. He co-founded GOMB to make sure no rear gets left behind—and that butt health reaches every corner of the internet.

Matt Earls

Matt Earls is the digital mastermind behind Marketplace Velocity, helping over 350 brands crush it online. He co-founded GOMB to make sure no rear gets left behind—and that butt health reaches every corner of the internet.

Matt Earls

Matt Earls is the digital mastermind behind Marketplace Velocity, helping over 350 brands crush it online. He co-founded GOMB to make sure no rear gets left behind—and that butt health reaches every corner of the internet.

John Johnson

John B. Johnson is a brand leader, identity architect, and marathon-running cancer survivor who’s not afraid to lead from the rear. He founded GOMB to bring bold design, honest dialogue, and lifesaving awareness to the world of butt health.

John Johnson

John B. Johnson is a brand leader, identity architect, and marathon-running cancer survivor who’s not afraid to lead from the rear. He founded GOMB to bring bold design, honest dialogue, and lifesaving awareness to the world of butt health.

John Johnson

John B. Johnson is a brand leader, identity architect, and marathon-running cancer survivor who’s not afraid to lead from the rear. He founded GOMB to bring bold design, honest dialogue, and lifesaving awareness to the world of butt health.

Merch That Funds Awareness

Merch That Funds Awareness

Merch That Funds Awareness

Cheeky socks that will make you giggle, every purchase supports butt health awareness and early detection initiatives. Because nothing says: "I care" like a sock that reads, "Get off my Butt.”

Cheeky socks that will make you giggle, every purchase supports butt health awareness and early detection initiatives. Because nothing says: "I care" like a sock that reads, "Get off my Butt.”

Cheeky merch. Every purchase supports butt health awareness and early detection initiatives.

Cheeky merch. Every purchase supports butt health awareness and early detection initiatives.

Cheeky merch. Every purchase supports butt health awareness and early detection initiatives.

Contribute directly to butt health awareness and early detection initiatives.

Contribute directly to butt health awareness and early detection initiatives.

Contribute directly to butt health awareness and early detection initiatives.

ROLL WITH US

Spread the word. Let's make butt health awareness a movement that's hard to ignore. Getting off your butt could save your life. Let's break the silence, one cheeky conversation at a time.

ALL RIGHTS RESERVED. © 2025.

ROLL WITH US

Spread the word. Let's make butt health awareness a movement that's hard to ignore. Getting off your butt could save your life. Let's break the silence, one cheeky conversation at a time.

ALL RIGHTS RESERVED. © 2025.

ROLL WITH US

Spread the word. Let's make butt health awareness a movement that's hard to ignore. Getting off your butt could save your life. Let's break the silence, one cheeky conversation at a time.

ALL RIGHTS RESERVED. © 2025.