Breaking the silence
on butt health.

Breaking the silence on butt health.

Breaking the silence
on butt health.

So, fewer lives get flushed by late detection.

So, fewer lives get flushed by late detection.

CHEEKY APPEARANCES

CHEEKY APPEARANCES

CHEEKY APPEARANCES

Watch John spill the beans and more

It started with a story

It started with a story

It started with a story

Ignoring your rear could bite you in the…

Ignoring your rear could bite you in the…

This journey started with John B. Johnson: marathoner, Identity Architect, dad, and now, cancer butt-kicker. At 35, after qualifying for the Boston Marathon, he noticed blood in his stool. Assuming it was just hemorrhoids, he delayed a colonoscopy until after the race. Two weeks later, he was diagnosed with stage 2 colorectal cancer. Thanks to early detection and treatment, he's now cancer-free and training to run the Boston Marathon alongside his surgeon, Dr. David Rosen, to raise awareness for butt health.

This journey started with John B. Johnson: marathoner, Identity Architect, dad, and now, cancer butt-kicker. At 35, after qualifying for the Boston Marathon, he noticed blood in his stool. Assuming it was just hemorrhoids, he delayed a colonoscopy until after the race. Two weeks later, he was diagnosed with stage 2 colorectal cancer. Thanks to early detection and treatment, he's now cancer-free and training to run the Boston Marathon alongside his surgeon, Dr. David Rosen, to raise awareness for butt health.

REAL TALK FROM THE REAR

REAL TALK FROM THE REAR

Dive into interviews where John, and others discuss their journeys, the importance of early detection, and why talking about your butt health shouldn't be taboo.

Dive into interviews where John, and others discuss their journeys, the importance of early detection, and why talking about your butt health shouldn't be taboo.

BUTT PROS THAT KNOW

BUTT PROS THAT KNOW

BUTT PROS THAT KNOW

Board of Directors

Board of Directors

Dr. Mohamed Naem, MD

Dr. Mo doesn’t just talk the talk—he scopes the scope. As a board-certified gastroenterologist at North Shore Gastroenterology, he’s on a mission to catch colon cancer early and make prevention part of everyday care.

Dr. Mohamed Naem, MD

Dr. Mo doesn’t just talk the talk—he scopes the scope. As a board-certified gastroenterologist at North Shore Gastroenterology, he’s on a mission to catch colon cancer early and make prevention part of everyday care.

Dr. Mohamed Naem, MD

Dr. Mo doesn’t just talk the talk—he scopes the scope. As a board-certified gastroenterologist at North Shore Gastroenterology, he’s on a mission to catch colon cancer early and make prevention part of everyday care.

Dr. David Rosen, MD

Dr. David Rosen is a colorectal surgeon at the Cleveland Clinic and Section Head at Fairview Hospital. He’s also John’s surgeon-turned-running partner—proving that science, support, and a little sass can go a long way.

Dr. David Rosen, MD

Dr. David Rosen is a colorectal surgeon at the Cleveland Clinic and Section Head at Fairview Hospital. He’s also John’s surgeon-turned-running partner—proving that science, support, and a little sass can go a long way.

Dr. David Rosen, MD

Dr. David Rosen is a colorectal surgeon at the Cleveland Clinic and Section Head at Fairview Hospital. He’s also John’s surgeon-turned-running partner—proving that science, support, and a little sass can go a long way.

Matt Earls

Matt Earls is the digital mastermind behind Marketplace Velocity, helping over 350 brands crush it online. He co-founded GOMB to make sure no rear gets left behind—and that butt health reaches every corner of the internet.

Matt Earls

Matt Earls is the digital mastermind behind Marketplace Velocity, helping over 350 brands crush it online. He co-founded GOMB to make sure no rear gets left behind—and that butt health reaches every corner of the internet.

Matt Earls

Matt Earls is the digital mastermind behind Marketplace Velocity, helping over 350 brands crush it online. He co-founded GOMB to make sure no rear gets left behind—and that butt health reaches every corner of the internet.

John Johnson

John B. Johnson is a brand leader, identity architect, and marathon-running cancer survivor who’s not afraid to lead from the rear. He founded GOMB to bring bold design, honest dialogue, and lifesaving awareness to the world of butt health.

John Johnson

John B. Johnson is a brand leader, identity architect, and marathon-running cancer survivor who’s not afraid to lead from the rear. He founded GOMB to bring bold design, honest dialogue, and lifesaving awareness to the world of butt health.

John Johnson

John B. Johnson is a brand leader, identity architect, and marathon-running cancer survivor who’s not afraid to lead from the rear. He founded GOMB to bring bold design, honest dialogue, and lifesaving awareness to the world of butt health.

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SHOP SOME BUTT STUFF

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Merch That Funds Awareness

Merch That Funds Awareness

Merch That Funds Awareness

Cheeky socks that will make you giggle, every purchase supports butt health awareness and early detection initiatives. Because nothing says:

"I care" like a sock that reads, "Get off my Butt.”

Cheeky socks that will make you giggle, every purchase supports butt health awareness and early detection initiatives. Because nothing says:

"I care" like a sock that reads, "Get off my Butt.”

Cheeky socks that will make you giggle, every purchase supports butt health awareness and early detection initiatives. Because nothing says:

"I care" like a sock that reads, "Get off my Butt.”

ROLL WITH US

Spread the word. Let's make butt health awareness a movement that's hard to ignore.

Getting off your butt could save your life. Let's break the silence, one cheeky conversation at a time.

ALL RIGHTS RESERVED. © 2025.

ROLL WITH US

Spread the word. Let's make butt health awareness a movement that's hard to ignore.

Getting off your butt could save your life. Let's break the silence, one cheeky conversation at a time.

ALL RIGHTS RESERVED. © 2025.

ROLL WITH US

Spread the word. Let's make butt health awareness a movement that's hard to ignore.

Getting off your butt could save your life. Let's break the silence, one cheeky conversation at a time.

ALL RIGHTS RESERVED. © 2025.